April 7, 2009

Sell my houses - how to sell multiple properties quickly

Someone asked me to help them "sell my houses" and frankly it's quite easy.

You have to prepare your houses first before even thinking about selling them. You have to look at the condition objectively and try as best you can to realize that if you are selling one or multiple houses it doesn't matter if you try to package them as a cash-flow or as a residence. If they don't show nicely they are worthless to the average buyer.

So for the guy asking to "sell my houses" that's the first step. The next step would be to get a nice clean sign that people will see. People underestimate the use of signs when selling a house. They usually go very cheap on this part. You want a clean red and white sign. People think "stop" from stop signs and they usually do.

Next, you have to give it the right price. You can't sell the house for more than it's worth, especially in this market. You are going to have to sell it for a fair price quickly and not try to get ever nickel out of it. You should probably spend a good deal of time looking at your neighbor's houses for sale and also drive around other neighborhoods and look for the pattern of what houses look like and if yours is comparable.

I told that "sell my houses" guy he probably needs a home-stager if he wants to sell single-family houses, like his, that he was renting as a place to live. You will want someone to make it look like a home rather than a house. That's extremely important.

How about open houses? Yes they work and yes they are effective. If you have something worth showing off nothing is better than an open house. Make sure you use enough signs to direct and attract people. That's the #1 mistake people make when doing an open house is not having enough signs. You should have at least 10 of them.

Lastly if you need any help I offer an entire course on how to do this from A-Z. Just look for the link to the site and I'm looking forward to working with you.

Filed under Selling a Home by Mike Johnson

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